On 28 November 2024, Salone del Mobile.Milano presents the first edition of the Annual Report – (Eco) Sistema Design Milano (Milan Design (Eco) System), a research project conducted with scientific oversight by the Department of Design the Department of Design of the Politecnico di Milano.
Milan Design (Eco) System
28 November 2024 – 10.00 a.m.
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After the presentation you can download the Annual Report “Milan Design (Eco) System”
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Milan Design (Eco) System is a research project, devised and funded by the Salone del Mobile.Milano, with scientific oversight by the Department of Design – Politecnico di Milano. The challenge has been to share a first tool for the systematic analysis of a globally unique event: the Milan Design Week, of which the Salone is an international catalyst and an accelerator of business and project culture, along with the programme of events that has been transforming the city into a global stage in April for many years. This edition of the Report is a first step towards establishing a permanent Observatory. The mission, to be built on over the years, is to provide an increasingly solid base of data and interpretations to support the design of future strategies that we can be certain take into account crucial challenges, from sustainability to inclusion, to a legacy capable of going beyond the economic impact on the territory.
Program
10.00 a.m.
Introduction and moderation
Christian Rocca, Editorial Director of Linkiesta
Institutional greetings
10.10 a.m.
Keynote Speech
Charles Landry
10.40 a.m.
Part I
Salone del Mobile.Milano presents Milan Design (Eco) System
Maria Porro, President of the Salone del Mobile.Milano
11.00 a.m.
Part II
Milan Design (Eco) System: the key indicators
Francesco Zurlo and Stefano Maffei, Department of Design – Politecnico di Milano
11.30 a.m.
Synthesis
Maria Porro, President of the Salone del Mobile.Milano
Francesco Zurlo and Stefano Maffei, Department of Design – Politecnico di Milano
12.00 noon
Conclusions
Claudio Feltrin, President of FederlegnoArredo
Biographies
Charles Landry
Charles Landry works with cities to help them make the most of their potential. An acclaimed author and innovator, he facilitates complex urban change projects. An authority on the use of imagination for self-sustaining urban change, he has worked and lectured in over 60 countries and has helped change the way we harness possibilities to reinvent our cities. Charles has written over a dozen books, including the most recent: “The Creative Bureaucracy” and “The Civic City in a Nomadic World”. His best-known work is “The Creative City: A Toolkit for Urban Innovators”. He is co-founder of the Creative Bureaucracy Festival in Berlin.
Maria Porro
Maria Porro has been President of the Salone del Mobile.Milano since July 2021. Born in Como in 1983, in September 2020 she was unanimously elected President of Assarredo by the General Assembly. Since 2019 she has been part of the General Council of FederlegnoArredo. Graduated cum laude in Production Design at the Brera Academy of Fine Arts, she has worked in the world of theater, art and major events as a designer, coordinator and curator. Marketing and communication director of Porro S.p.A., a historic brand of Italian design founded by her great-grandfather Giulio in 1925, she has always kept close ties to the family business and the world of design, working with her father Lorenzo Porro and the Lissoni Associati studio on stylistic research and development of new products, as well as personally overseeing the company’s participation in the Salone del Mobile.
Stefano Maffei
Architect with a PhD in Design, Stefano Maffei is Full Professor at the School of Design of the Politecnico di Milano, where he teaches Advanced Product–Service System and Service Design. Rector’s Delegate for Social Innovation. He is the Director of Polifactory, the Fab Lab/Maker Space of the Politecnico di Milano. He also directs the Masters in Specialization in Service Design and Design For Food, POLI.design, Politecnico di Milano. He was awarded the 22nd Compasso d’Oro ADI (Associazione per il Disegno Industriale) Award for his design research with Design Research Maps (2011).
Francesco Zurlo
Francesco Zurlo, Full Professor of Industrial Design, is Dean of the School of Design at the Politecnico di Milano. He is a member of the Scientific Committee of the Observatory on Design Thinking for Business at the Politecnico and ADI lndex. He is scientific director of the Executive Master in Design Strategy and System innovation and co-director of the Master in Design Strategies and the Master in Furniture Design of POLI.design, a consortium of the Politecnico di Milano. He has curated several exhibitions, including the traveling exhibition of the Ministry of Foreign Affairs, “Italia Geniale” (2023-24) and the exhibition “ldentitalia”, in collaboration with the Ministry of Enterprise and Made in Italy (2024).
Claudio Feltrin
Claudio Feltrin has been the President of FederlegnoArredo since October 2020 and, since March 2021, Vice-President of Federlegno Arredo Eventi S.p.a. In 2014 he joined the Board of Directors of Assarredo and in 2017 he became its President, a position he left with his election to lead the Federation for the four-year period 2020-2024. In March 2023, the position was reconfirmed until 2026. Claudio Feltrin is also President of Arper SpA, an Italian design company that creates chairs, tables and furnishing accessories for communities, work and home, founded in 1989 with his father Luigi and brother Mauro.
Christian Rocca
Christian Rocca is Editorial Director of Linkiesta. He has edited the magazine IL, has been a special correspondent and columnist for Il Sole 24 ORE, a columnist for La Stampa and correspondent in the United States for Il Foglio. He has written eight essays on the themes of geopolitics and contemporary society. His latest book is “L’Ucraina siamo noi” (2024).
