The Beloved Lighting Brand Expands European Presence to Include German Market
London, UK – May 7, 2024 – British lighting manufacturer Original BTC has just expanded their presence into Germany with the opening of its newest showroom in Munich. The new location in the city’s Gärtnerplatz district joins the brand’s existing showrooms in London, Paris, New York, and Taipei. Professionals and private customers alike are invited to peruse the brand’s extensive lighting catalog in the almost 1,300-square-foot space designed by acclaimed German interior designer, Sebastian Zenkner.
The new showroom combines modern interior design with classic elements and plays with contrasts, similar to Original BTC’s lighting fixtures. Their aesthetic is reflected throughout the showroom, from clean lines and timeless designs to the skillful use of material contrasts and textures. Both the products and interior design emphasize the importance of craftsmanship and high-quality materials, creating an aesthetic synergy that elegantly expresses the style of Original BTC.
The British DNA of Original BTC brings a fascinating fusion of timeless elegance and practical functionality to traditional German interior design, making this an obvious choice for the brand’s newest showroom location. German love for quality and durability is reflected in the high-quality materials and careful craftsmanship of Original BTC lights. Their classic design seamlessly integrates into the aesthetics of many German interiors, which emphasize timeless elegance and restraint. The British origin and German preferences merge into a harmonious unity that enriches the home culture of both countries.
The showroom is located at Gärtnerplatz 1, 80469, Munich, and is open from 10 am – 7 pm Monday to Friday and 10 am – 6 pm on Saturdays.
Photography Courtesy of Ortwin Klipp
