With our portfolio continually evolving and with the demands of the market continually changing Tridonic UK has made a key strategic change to support its future business objectives and to enhance further our customer experience by creating a UK Key Account team.
To support and lead this function Alec Fielding will be taking up the role of UK Key Accounts Manager effective immediately. This is an evolution and acknowledgement of the excellent work Alec has done in his previous role of Northern Area Sales Manager. Alec has worked for Tridonic for more than 15 years and during that period helped navigate the transition into LED and more recently has played a pivotal role with the introduction of Lithium battery technology as a key part of our Emergency lighting offer. In addition Alecs understanding of his customers needs and his ability to effectively articulate the Tridonic offer make him the perfect fit in this role.
His focus will be on the growth and retention of the Tridonic business through our key accounts; reinforcing and optimising the promotion of Tridonic and working with customers to enable them to leverage the true potential of our offer and to provide excellent service.
Commenting on his new role and responsibilities, Alec said: “It’s great to be given this new and more strategic role enabling me to step up my responsibility within the business. I thoroughly enjoy working with our clients and making sure they have all of the up-to-date knowledge across our ever-developing portfolio to enhance our position as a partner of choice, I am excited about the future with the evolving dynamic within the markets with sustainability and digitalisation a major part of the lighting industry and the role that Tridonic can play.”
“To be given the opportunity to fulfil this role on a national level is very exciting, and I’m looking forward to my future at Tridonic.”
Tridonic UK Managing Director, Richard Strode, said: “At Tridonic we are always looking to develop our talented individuals and ensure they are given opportunities to progress. Alec has done a great job in developing the Northern region for Tridonic and also in reinforcing our position as market leaders in Emergency. I’m confident he will flourish in his new role and wish him every success’
