Chic American clothing brand, Veronica Beard, has opened its second retail store in the UK, in the sought-after Sloane Square in Chelsea, London. The luxury fashion boutique offers signature denim, handbag and shoe collections which are classic and ready-to-wear.
The design from architect Nicholas Rigos B.V. aimed to incorporate the building’s historic aesthetic while introducing key elements which reflect the stylish Veronica Beard brand identity. This is showcased through a mix of traditional architectural details and modern brass and marble decor.
The aim of the lighting design was to accentuate the rich pieces on display, bringing out the colours and textures of the designer clothing products as well as the interior design. Architectural lighting solutions were specified from lucent lighting’s extensive portfolio and installed throughout the store to highlight various features.
ProSpex Plus XL Conical Accent Trimless fittings were installed in the centre of the store to illuminate the space with general, ambient light, shining across the herringbone flooring and picking out the white and cream grass cloths. ProSpex MiniTRIM Square Accent luminaires were placed alongside the walls with a narrow beam setting to brightly highlight the handbags and accessories on the glass shelves, antique wood and modern brass tables. Two ProSpex Gimbal Midi Twin luminaires were used to cleverly accent light the railing clothing, while ProSpex TubeLED Mini High Output spotlights on a mains voltage track seamlessly light up the window display to draw the eye of customers.
All LEDs are set to a high CRI of 98+ to ensure lighting consistency and high-quality colour rendering, to bring out the vibrant colours of the clothing and interiors, showcasing the products in their best light to reflect the high quality of the production and bringing out the textures of the upholstered chairs in a custom block-print.
Giovanni Premi, Project Manager Advisor at Lucent Lighting says, “We are thrilled to be part of the team bringing the new Veronica Beard location to life, offering customers a comprehensive and layered lighting experience to shop the gorgeous products and become immersed in the brand. The lighting envelops guests in warmth, brightness and the rich colours and textures of the fabrics and interior design. The beautifully designed boutique is sure to be a hotspot for Chelsea’s retail fan base.”
Products used:
ProSpex MiniTRIM Square Accent
ProSpex TubeLED Mini High Output
ProSpex Gimbal Midi Twin
ProSpex Plus XL Conical Accent Trimless
Mains voltage track
Project credits:
Client – Veronica Beard
Architect – Nicholas Rigos B.V.
Contractor – Boxx Interiors
Photography- Courtesy of Veronica Beard
